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Databricks Lakebase Postgres streamlines marketing campaigns with serverless database

Databricks has introduced Lakebase Postgres, a serverless OLTP database designed to optimize marketing campaigns. This new architecture combines transactional database capabilities with data lake flexibility, aiming to reduce costs by scaling compute resources dynamically based on demand. Lakebase Postgres integrates directly with data lakes, simplifying the process of synchronizing customer segments for personalized marketing efforts. AI

影响 Enhances data infrastructure for AI-driven personalization in marketing.

排序理由 Product launch announcement for a specific database solution.

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Databricks Lakebase Postgres streamlines marketing campaigns with serverless database

报道来源 [1]

  1. Databricks Blog TIER_1 English(EN) ·

    Unlock seamless and cost-effective marketing campaigns with Lakebase

    Recently, Deichmann published a customer story describing how Lakebase enabled seamless...