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English(EN) How Atlanta sold itself as an Olympics-worthy city

亚特兰大出人意料的联盟赢得了1996年奥运会主办权

三十年前,亚特兰大通过一位白人房地产律师和一位民权领袖的独特联盟,赢得了百年奥运会的主办权。比利·佩恩为竞选提供了信念,而安德鲁·杨则利用了他的全球网络和对亚特兰大黑人多数群体的理解来争取国际支持。这座当时面临严峻社会经济挑战的城市,在民权运动的推动下发生了转变,使其能够进行一次战略性宣传,突出了其非洲血统。这一由亚特兰大商界和可口可乐等主要赞助商支持的、不太可能的伙伴关系,最终筹集了超过15亿美元,创下了当时奥运筹款的纪录。 AI

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亚特兰大出人意料的联盟赢得了1996年奥运会主办权

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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Joseph Abrams ·

    亚特兰大如何将自己打造成一座配得上奥运会的城市

    Thirty years ago, a Fortune cover story chronicled the improbable campaign that brought the Centennial Olympic Games to Atlanta. The force behind the global campaign for “this Sun Belt hustler” to host the 1996 Olympics was an extraordinary pairing, wrote John Huey, himself an At…