English(EN) Change Management: Inevitable But Tangible

CRM实施的成功取决于改变用户习惯，而不仅仅是技术

作者 PulseAugur 编辑部 · [1 个来源] · 2026-09-02 12:30

实施新技术，如客户关系管理（CRM）系统，在技术上通常很简单，但真正的挑战在于改变用户行为和根深蒂固的习惯。Cloud for Good创始人Tal Frankfurt指出，组织经常未能将工作流程适应新平台，导致数字化转型停滞不前。他强调，解决用户对信任和控制的担忧，并为个体角色展示具体、可衡量的价值，对于成功采纳至关重要，并引用了Blockbuster和Kodak等历史上的例子作为对抵制变革的警示。 AI

影响成功的技术采纳，包括AI工具，取决于解决用户行为和根深蒂固的习惯，而不仅仅是技术本身。

排序理由该条目是行业高管关于技术采纳常见挑战的观点文章。

在 Forbes — Innovation 阅读 →

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报道来源 [1]

Forbes — Innovation TIER_1 English(EN) · Tal Frankfurt, Forbes Councils Member · 2026-09-02 12:30

变革管理：不可避免但可触及

Few have figured out how to make change tangible, how to show every person in the organization what is different and why it matters to their day.

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报道来源 [1]

变革管理：不可避免但可触及

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