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Forbes: Digital product innovation needs a 'BRIDGE' to connect market needs with execution

Tipu Swaran, a technology executive, proposes a new framework called BRIDGE to help digital enterprises translate innovation into tangible market value. The framework addresses the disconnect between market needs and digital execution, which often hinders companies despite significant digital investments. BRIDGE focuses on Blueprinting the Market, Roadmapping Digital Capabilities, and Integrating the Customer Experience to achieve growth, efficiency, and sustainability. AI

影响 Offers a strategic framework for companies to better align digital innovation with market needs and achieve measurable business outcomes.

排序理由 This is an opinion piece by a technology executive proposing a framework for digital product innovation.

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Forbes: Digital product innovation needs a 'BRIDGE' to connect market needs with execution

报道来源 [1]

  1. Forbes — Innovation TIER_1 English(EN) · Tipu Usha Vaithee Swaran, Forbes Councils Member ·

    The Missing BRIDGE: Forging Digital Product Innovation Into Tangible Market Wins

    The BRIDGE framework can help digital enterprises connect strategy, technology and customer experience to turn innovation into measurable growth, efficiency and long-term value.