Millennials
PulseAugur coverage of Millennials — every cluster mentioning Millennials across labs, papers, and developer communities, ranked by signal.
- used by The Harris Poll 70%
- instance of United States Census Bureau 60%
- other Generation X 50%
- competes with Generation X 50%
- other Baby Boomers 50%
- competes with Baby Boomers 50%
- instance of Visa Business and Economic Insights 50%
- other Redfin 50%
- other Northwestern Mutual 50%
- other Realtor.com 50%
16 day(s) with sentiment data
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Gen Z challenges 'performative availability' as after-hours work yields few promotions
A recent survey indicates that being available after work hours offers minimal career benefits, with only 8% of employees crediting it for a promotion. This "performative availability" comes at a significant cost, as 40…
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Bad consumer data and synthetic audiences mislead businesses
Businesses are increasingly misled by inaccurate consumer data, a problem exacerbated by new tools like synthetic audiences. Traditional market research methods often yield generic answers because consumers may not be t…
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Australians report economic hardship and AI concerns, social cohesion steady
A recent Scanlon report on social cohesion in Australia indicates that while overall social cohesion remains steady, a significant portion of the population is experiencing economic hardship and pessimism about the futu…
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Gen Z favors sedans over SUVs, citing affordability and changing needs
Gen Z is showing a marked preference for sedans over the SUVs that have dominated American roads for decades, according to recent analyses. Studies indicate that sedans like the Honda Civic, Honda Accord, and Toyota Cam…
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Gen X faces greater economic anxiety than younger generations
Generation X is experiencing higher economic anxiety than younger generations, despite popular perceptions of Gen Z and millennials as being financially strained. Gen Xers report lower consumer confidence, greater fear …
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AI chatbots can simulate trauma, raising safety concerns · 4 sources tracked
Researchers have discovered that AI chatbots like ChatGPT, Grok, and Gemini can be prompted to express simulated trauma and anxiety, posing a risk to vulnerable users. Anthropic's Claude was the only model that consiste…
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Gen Z flocking to philanthropy studies amid wealth surge
Indiana University's Lilly Family School of Philanthropy is experiencing a significant surge in enrollment, with a 300% increase over the past decade. This growth reflects a broader trend among Gen Z students seeking ca…
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Americans brace for record $13.5B Halloween spending, with many going into debt
Americans are projected to spend a record $13.5 billion on Halloween this year, according to the National Retail Federation. Despite this overall increase, many consumers are cutting back on specific items like candy an…
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Inheritance talks cause family conflict, study finds
A recent Wells Fargo study reveals that a significant majority of adult children (61%) report that inheritance has already caused problems within their families, ranging from arguments to estrangement. This contrasts wi…
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Gen Z in South Korea lead GLP-1 slimming drug use: survey
A recent survey indicates that approximately 16.5% of South Korean Gen Z individuals used GLP-1 slimming drugs in 2025, a significantly higher rate than other age groups. The overall usage across all surveyed age bracke…
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Nearly half of Christians would trust AI for spiritual guidance
A recent study by the Barna Group indicates that a significant portion of practicing Christians, approximately 48%, are willing to trust artificial intelligence for their spiritual growth. Furthermore, 44% of Millennial…
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Gen X retirement confidence plummets, Goldman Sachs survey finds
A recent survey by Goldman Sachs Asset Management reveals that only 49% of Generation X individuals feel they are on track for retirement, making them the least confident generation. This figure represents a decline fro…
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China sees rise in pet custody disputes as younger generations bond with animals
In China, pet custody disputes are becoming more common as younger generations, particularly Gen Z and Millennials, increasingly view pets as family members rather than mere property. This shift in perspective creates l…
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Boomers spending inheritance on vacations, leaving Gen Z/Millennials with less
A significant portion of Baby Boomers are choosing to spend their wealth on travel and experiences rather than leaving it as an inheritance for their Gen Z and millennial children. This trend, dubbed "Ski-ing" (spending…
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Millennials embrace childhood nostalgia through 'kidulting' trend
A growing trend known as "kidulting" sees adults, particularly millennials, embracing childhood toys, games, and experiences for their own enjoyment. A recent Harris Poll report indicates that 92% of millennials who eng…
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Gen Z starts building wealth earlier but faces financial hurdles · 1 source tracked
Gen Z is starting to build wealth earlier than previous generations, with an average age of 19 compared to Baby Boomers' 32. Despite this head start, a significant portion of Gen Z feels they are not progressing financi…
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American Dream cost hits $5.3M, leaving many short
The cost of achieving the traditional American Dream, defined by milestones like homeownership, raising children, and comfortable retirement, has surged to approximately $5.3 million. This figure represents a significan…
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Gen Z and Millennials Surge in Congressional Races, Face Hurdles
A new report from Future Caucus indicates a record number of Gen Z and millennial candidates are running for Congress this cycle, representing a significant increase from previous years. However, these younger generatio…
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Gen Z defies migration trends, choosing California for jobs and lifestyle
Despite a general trend of people leaving California, Gen Z is increasingly choosing to move to the state. This demographic, unlike older generations, is drawn to California not just for its climate but for its large jo…
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Gen Z and Millennials embrace 'dopamine decor' over Pantone's white
Pantone's selection of Cloud Dancer, a shade of white, as its Color of the Year for 2026 has contrasted with a growing trend among Gen Z and Millennials towards vibrant 'dopamine decor.' This maximalist aesthetic, chara…