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Gen Z and Millennials embrace 'dopamine decor' over Pantone's white

By PulseAugur Editorial · [1 sources] ·

Pantone's selection of Cloud Dancer, a shade of white, as its Color of the Year for 2026 has contrasted with a growing trend among Gen Z and Millennials towards vibrant 'dopamine decor.' This maximalist aesthetic, characterized by bold colors and textures, is seen by designers as a coping mechanism for the anxieties faced by younger generations. The trend, also referred to as the 'gummy bear aesthetic,' emphasizes uplifting and bright elements that promote well-being, a stark departure from Pantone's proposed serenity through white. AI

RANK_REASON Article discusses a cultural trend and its psychological underpinnings, referencing expert opinions but not announcing a new product or event.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Gen Z and Millennials embrace 'dopamine decor' over Pantone's white

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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Steven John ·

    Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism

    Pinterest searches for the “gummy bears aesthetic” are up 50% as younger shoppers trade serene minimalism for squishy textures, saturated color, and rounded edges.

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