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Millennials embrace childhood nostalgia through 'kidulting' trend

By PulseAugur Editorial · [1 sources] ·

A growing trend known as "kidulting" sees adults, particularly millennials, embracing childhood toys, games, and experiences for their own enjoyment. A recent Harris Poll report indicates that 92% of millennials who engage in playful activities spend money on them, with 78% spending over $100. This phenomenon is fueled by nostalgia, with many adults feeling a stronger connection to brands that evoke childhood memories. The toy industry is increasingly catering to this adult demographic, with adult-only households accounting for a significant portion of toy sales. AI

RANK_REASON Article discusses a consumer trend and its market implications, citing survey data and expert opinions.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Millennials embrace childhood nostalgia through 'kidulting' trend

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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Nick Lichtenberg ·

    Millennials are ‘kidulting’ through their parenthood stage, spending their free time on blind boxes and claw machines

    "It’s got the same kind of psychological draw as a slot machine," Harris Poll chief strategy officer Libby Rodney told Fortune of the "blind box" appeal.

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