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AI and surveys fail to predict consumer behavior, experts say

By PulseAugur Editorial · [1 sources] ·

Directly asking consumers about their preferences is an unreliable method for businesses to understand purchasing behavior, as stated by Kate O'Keeffe, CEO and co-founder of Heatseeker. Studies indicate that stated intentions, whether in surveys or through AI-generated personas trained on such data, often diverge significantly from actual actions. O'Keeffe advocates for continuous live experiments with real customers to gather accurate insights into their choices, rather than relying on self-reported data. AI

IMPACT AI-generated personas trained on self-reported data inherit human biases, highlighting the need for AI to learn from actual behavior rather than stated preferences.

RANK_REASON The item is an opinion piece by a CEO discussing a general trend in consumer research and AI, rather than reporting on a specific event or release.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI and surveys fail to predict consumer behavior, experts say

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The item is an opinion piece by a CEO discussing a general trend in consumer research and AI, rather than reporting on a specific event or release.
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Kate O'Keeffe, Forbes Councils Member ·

    The Trouble With Asking People What They Want Is That They'll Tell You

    The companies that understand their customers best in 2030 will be the ones most willing to be surprised by them.

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