ENTITY Kate O'Keeffe

Kate O'Keeffe

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COMMENTARY · CL_287978 · Oct 8 · 11:45

LLMs like ChatGPT and Gemini struggle to predict customer behavior in ad tests

A study by Heatseeker CEO Kate O'Keeffe tested large language models ChatGPT, Claude, and Gemini against 11 past advertising experiments to see if they could predict customer response. The models collectively performed …