ENTITY Journal of Accounting and Economics

Journal of Accounting and Economics

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COMMENTARY · CL_345240 · Nov 6 · 13:30

AI and surveys fail to predict consumer behavior, experts say

Directly asking consumers about their preferences is an unreliable method for businesses to understand purchasing behavior, as stated by Kate O'Keeffe, CEO and co-founder of Heatseeker. Studies indicate that stated inte…

AI and surveys fail to predict consumer behavior, experts say