Hasbro is shifting its business strategy to focus more on adult consumers, or "kidults," rather than solely on children. This pivot, led by CEO Chris Cocks, involves prioritizing card games like "Magic: The Gathering" and expanding product lines like Play-Doh to appeal to adults, particularly women. The company reported a 16% increase in revenue to $1.14 billion, exceeding analyst expectations, driven significantly by the "Magic: The Gathering" business which surpassed $500 million in quarterly revenue for the first time. AI
RANK_REASON Company strategy shift with significant revenue impact and new product focus. [lever_c_demoted from significant: ic=1 ai=0.0]
- Chris Cocks
- Circana
- EA Sports
- Hasbro
- kidults
- Lionsgate
- Magic: The Gathering
- Microsoft
- Minecraft
- Play-Doh
- Pokémon
- World of Warcraft
- Xbox
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