ENTITY kidults

kidults

PulseAugur coverage of kidults — every cluster mentioning kidults across labs, papers, and developer communities, ranked by signal.

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RESEARCH · CL_159068 · Jul 23 · 07:00

Hasbro targets 'kidults' with card games and adult-focused toys, boosting revenue

Hasbro is shifting its business strategy to focus more on adult consumers, or "kidults," rather than solely on children. This pivot, led by CEO Chris Cocks, involves prioritizing card games like "Magic: The Gathering" a…