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Joanne Crevoiserat

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RESEARCH · CL_21463 · May 7 · 20:53

Tapestry's Coach brand targets Gen Z with "expressive luxury" strategy, boosting sales

Tapestry, the parent company of Coach, reported record third-fiscal-quarter earnings driven by a strategy focused on "expressive luxury" that appeals to Gen Z. This approach balances aspirational design with approachabl…

Tapestry's Coach brand targets Gen Z with "expressive luxury" strategy, boosting sales