English(EN) Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiativ

Gartner：98%的CMO使用或试点AI，分配15%的预算

作者 PulseAugur 编辑部 · [1 个来源] · 2026-06-12 18:30

Gartner报告称，98%的首席营销官（CMO）目前正在使用或试点人工智能工具。这些计划平均占用了营销预算的15%，表明AI已显著融入营销战略。 AI

影响 AI采用正成为营销领导者的标准实践，显著的预算分配表明正转向AI驱动的战略。

排序理由该项目报告了Gartner关于CMO采用AI的调查数据和分析，属于行业评论，而非直接的产品发布或研究发现。

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报道来源 [1]

Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-06-12 18:30

Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiativ

Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiatives. https://www. cmswire.com/digital-marketing/ gartner-warns-marketing-leaders-competence-is-the-ai-trap/ # DigitalMark…

链接 cmswire.com/…/gartner-warns-marketing-lea… cmswire.com/digital-marketing

报道来源 [1]

Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiativ

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