Gartner的一项调查显示，首席营销官正在增加2026年的数字媒体和客户获取投资。这一转变使得数字媒体占营销预算的三分之二以上，而对忠诚度计划的支出有所减少。调查还强调，随着公司优先考虑人才招聘，劳动力成本有所上升。 AI
排序理由 这是一份关于营销趋势的调查报告，而非核心AI开发。
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首席营销官增加数字媒体支出，削减忠诚度投资：Gartner
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