研究人员开发了一种名为自动定向的新方法，通过联合选择用户和商品来优化电子商务营销活动。该方法使用约束谱双聚类、贪婪局部搜索和多臂老虎机框架来创建具有强用户-商品亲和力的不相交活动。在合成和真实数据集上的评估表明，双聚类能产生高质量、公平的活动，而老虎机方法为更大的数据集提供了可扩展性。 AI
影响 通过联合优化用户和商品选择以提高营销活动性能，引入了一种个性化营销的新颖方法。
排序理由 该集群包含一篇详细介绍新方法的学术论文。
AI 生成摘要 · Google Gemini · 来自 2 个来源。 我们如何撰写摘要 →
arXiv:2606.09623v1 Announce Type: new Abstract: When running marketing campaigns, retailers must decide which products to promote and which users to target. These decisions are inherently coupled: effective campaigns match users and items with strong mutual affinity into non-over…
When running marketing campaigns, retailers must decide which products to promote and which users to target. These decisions are inherently coupled: effective campaigns match users and items with strong mutual affinity into non-overlapping groups of predefined sizes. However, exi…