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English(EN) How Chinese drink chains are testing the limits of soft power

中国饮料连锁店在美国市场迅速扩张

Mixue和HeyTea等中国饮料连锁店正在迅速扩大在美国的业务,提供独特的风味和鲜明的品牌美学。这些品牌在美国消费者中越来越受欢迎,特别是年轻群体,他们被其亲民的价格和时尚的产品所吸引。虽然它们的实体扩张值得关注,但其更广泛的文化影响力仍有待观察。 AI

排序理由 此集群报道的是消费品品牌的扩张,而非核心AI发展。

在 SCMP — Tech 阅读 →

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中国饮料连锁店在美国市场迅速扩张

报道来源 [1]

  1. SCMP — Tech TIER_1 English(EN) · Lucy Quaggin ·

    How Chinese drink chains are testing the limits of soft power

    Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. The local resident says she had been eager to try the brand after noticing a surge of new outlets opening in recent months. “I decided to tr…