本研究论文分析了直播行业内的消费者行为和定价策略。它调查了对直播和录播内容的需求，发现直播前需求比直播后需求对价格更敏感。研究将此归因于消费者的自我选择和质量不确定性，并为创作者和平台如何优化其盈利策略提供了启示。 AI
排序理由 这是一篇在arXiv上发表的学术论文。[lever_c_demoted from research: ic=1 ai=0.1]
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研究发现：直播前需求对价格更敏感
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From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle
arXiv:2107.01629v3 Announce Type: replace Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers. In practice, creators and platforms typically concentrate their marketing efforts on the peri…