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中文(ZH) 阳狮集团宣布以22亿美元全现金收购LiveRamp

Publicis Groupe to acquire LiveRamp for $2.2 billion

Publicis Groupe has announced a $2.2 billion all-cash acquisition of LiveRamp, a global data collaboration platform. This move by the advertising and communications giant aims to bolster its data capabilities. The deal is expected to close in the second half of the year, subject to customary closing conditions. AI

影响 This acquisition could enhance AI-driven advertising and data analytics capabilities.

排序理由 Acquisition of a significant data platform by a major advertising group. [lever_c_demoted from significant: ic=1 ai=0.4]

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Publicis Groupe Announces All-Cash Acquisition of LiveRamp for $2.2 Billion

    当地时间5月17日,广告与传播巨头阳狮集团(Publicis Groupe)宣布,已签署最终协议将收购全球数据协作平台LiveRamp。根据协议条款,该笔交易将采用全现金方式进行,每股收购价格为38.50美元,对应企业总价值约为21.67亿美元。(界面)