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English(EN) Alison Roman’s tomato sauce costs $12.99 a jar—and it keeps selling out

Alison Roman 推出售价 12.99 美元的优质番茄酱,寄望忠实粉丝

美食达人 Alison Roman 推出了自己的优质番茄酱,每罐售价 12.99 美元,定位高于 Rao's 等知名品牌。Roman 正利用她通过食谱和新闻通讯培养起来的忠实粉丝群来推动销售,并强调其独特的茴香和葱-凤尾鱼风味。她正在为这项业务提供自筹资金,通过批发合作伙伴 Faire 进行分销,并认为较高的价位是其独特产品的差异化优势。 AI

排序理由 知名人士的产品发布,而非前沿人工智能实验室或主要行业参与者。

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Alison Roman 推出售价 12.99 美元的优质番茄酱,寄望忠实粉丝

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知名人士的产品发布,而非前沿人工智能实验室或主要行业参与者。
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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Catherina Gioino ·

    Alison Roman的番茄酱每罐售价12.99美元——而且一直卖断货

    The cookbook author built a cult following one recipe at a time. Now she’s putting her name on tomato sauce she hopes will get more people cooking.