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English(EN) ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad

ChatGPT广告在早期收入测试中表现不及Google搜索广告

作者 PulseAugur 编辑部 · [1 个来源] ·

一份分析102个广告商网站的论文发现，与Google搜索广告相比，ChatGPT上的广告目前表现不佳。该论文指出，ChatGPT广告每次访问产生的收入为0.89美元，远低于Google搜索广告产生的2.45美元。此外，ChatGPT广告的转化率为0.37%，而Google搜索广告的转化率为1.17%，大多数广告商未从ChatGPT获得任何销售额。 AI

影响 早期数据显示，ChatGPT的广告平台可能尚未成为广告商可行的收入来源。

排序理由 对ChatGPT广告早期表现数据的分析，而非来自前沿实验室的直接发布。

在 Mastodon — fosstodon.org 阅读 →

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ChatGPT广告在早期收入测试中表现不及Google搜索广告

本文如何被排名

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Commentary
对ChatGPT广告早期表现数据的分析，而非来自前沿实验室的直接发布。
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, opinion
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Standard
On-topic for AI-industry coverage; kept in the public index.
Story freshness
Same-day
Cluster formed today. Ranking reflects the current source set at time of score.

完整方法见我们的编辑标准。

报道来源 [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad

    ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad visit at 0.89 USD, against 2.45 USD for a paid Google search ad. Conversion ran at 0.37% versus 1.17%, and of 87 advert…

    链接 searchenginejournal.com/…/595596 searchenginejournal.com/…/google

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