Taboola 最近的一项调查显示，绝大多数广告商（76%）通过人工智能驱动的营销工具看到了绩效的提高。然而，这些收益主要局限于搜索引擎和社交媒体网络等“围墙花园”平台。这项针对 200 名高级营销人员的调查发现，这些好处并未转化为开放网络，这表明人工智能在不同数字广告环境中的有效性存在差异。 AI
影响 重点介绍了广告商目前如何看待和使用人工智能工具，表明收益集中在特定的数字平台。
排序理由 该集群报告了一项关于人工智能对广告业影响的调查，这是对人工智能应用的评论，而不是核心人工智能开发。
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Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https:// ppc.land/most-advertisers-see- ai-gain…
FYI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https:// ppc.land/most-advertisers-see- ai…
ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https:// ppc.land/most-advertisers-see- …