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Vision-language models effectively analyze climate change discourse on social media

Researchers have developed and evaluated automated visual discourse analysis techniques for climate change communication on social media. They benchmarked various vision-language models (VLMs) and CLIP-like models on datasets derived from X (formerly Twitter), analyzing image content across categories like climate consequences and actions. The study found that Gemini-3.1-flash-lite performed best, and that distributional evaluation is crucial for large-scale discourse analysis, even with moderate per-image accuracy. AI

影响 VLMs can reliably recover population-level trends in social media discourse, enabling large-scale analysis of climate communication strategies.

排序理由 Academic paper evaluating vision-language models for social media discourse analysis.

在 arXiv cs.CV 阅读 →

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Vision-language models effectively analyze climate change discourse on social media

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  1. arXiv cs.CV TIER_1 English(EN) · Margret Keuper ·

    From Codebooks to VLMs: Evaluating Automated Visual Discourse Analysis for Climate Change on Social Media

    Social media platforms have become primary arenas for climate communication, generating millions of images and posts that - if systematically analysed - can reveal which communication strategies mobilise public concern and which fall flat. We aim to facilitate such research by an…