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English(EN) Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover

喜力啤酒因欧洲啤酒销量下滑而裁员并合并部门

喜力啤酒正在实施一项成本削减策略,以应对欧洲啤酒消费量下降的问题,该消费量自2019年以来已大幅下滑。导致销量下滑的因素包括:对酒精持谨慎态度的Z世代消费者、减肥药的流行以及不断上涨的通货膨胀导致消费者价格上涨。该公司计划在全球范围内裁员多达6000人,其中大部分预计在欧洲,并正在合并国家业务以创建更精简的运营部门。喜力啤酒还专注于发展其无酒精啤酒产品,以留住那些正在减少酒精摄入量的消费者。 AI

排序理由 公司层面的成本削减和重组新闻,并非核心AI发布或重大的行业性事件。

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喜力啤酒因欧洲啤酒销量下滑而裁员并合并部门

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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Sam Birchall ·

    欧洲人啤酒饮用量下降。喜力啤酒欧洲区负责人有计划避免行业衰退

    As Heineken battles falling beer sales, its European president is hoping that cost cuts, a restructure, and a push into alcohol-free beer can help slow the decline.