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English(EN) Lululemon’s new CEO inherits a mess that looks like the one she left at Nike

Lululemon CEO 接手销售额和市场份额下滑的局面

Lululemon Athletica 的新任CEO Heidi O'Neill 上任后面临严峻挑战,她接手的业务自她4月被任命以来加速下滑。该公司报告称北美可比销售额急剧下降,并第二次下调了全年业绩预期。瑜伽裤等关键产品类别的销售额急剧下滑,市场份额也随之下降,尤其是在中国市场,因为新品牌正在获得关注。 AI

排序理由 一家面临重大业务挑战的大型服装公司新CEO任命。[lever_c_demoted from significant: ic=1 ai=0.0]

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Lululemon CEO 接手销售额和市场份额下滑的局面

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一家面临重大业务挑战的大型服装公司新CEO任命。[lever_c_demoted from significant: ic=1 ai=0.0]
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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Phil Wahba ·

    Lululemon 新任CEO继承了一个烂摊子,这烂摊子看起来像是她离开耐克时留下的那个

    The new CEO faces an uphill battle in getting people to want Lululemon gear again.