首席营销官（CMO）的角色正从主要侧重创意转向更侧重技术，营销运营专长对未来的领导者来说变得至关重要。研究表明，在营销技术（martech）方面的正式背景现在是高级营销职位的必备资格。 AI
影响 这一转变凸显了技术和数据驱动方法在营销领导角色中的日益融合。
排序理由 该条目讨论了基于研究的商业角色演变趋势，而非特定事件或发布。
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首席营销官角色演变为技术型，要求精通营销技术专长
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- 该条目讨论了基于研究的商业角色演变趋势，而非特定事件或发布。
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报道来源 [1]
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首席营销官的角色正从创意转向技术，营销运营背景正成为下一代首席营销官的必备条件。Res
The CMO role is evolving from creative to technical, and marketing operations backgrounds are becoming essential for the next generation of chief marketers. Research with Forrester reveals why formal martech experience is now mandatory for senior marketing leadership. https:// ma…