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English(EN) Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’

尽管CEO回归,Nike的扭转颓势仍面临‘漫长而艰苦的跋涉’

在经验丰富的CEO Elliott Hill的领导下,Nike的扭转颓势努力被证明是一个充满挑战且耗时漫长的过程,尽管取得了一些早期成功。Hill于2024年9月重返公司,专注于修复零售商关系和重新投资于运动创新,这带来了批发和高性能跑步领域的增长。然而,这些改进被Nike Direct和数字销售的下滑所抵消,以及在中国等关键市场的挣扎,令投资者不为所动,股价远低于峰值。 AI

排序理由 一家大型公司的扭转颓势努力,由一位回归的老将CEO领导,影响了一个全球性大品牌及其股价表现。[lever_c_demoted from significant: ic=1 ai=0.1]

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尽管CEO回归,Nike的扭转颓势仍面临‘漫长而艰苦的跋涉’

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一家大型公司的扭转颓势努力,由一位回归的老将CEO领导,影响了一个全球性大品牌及其股价表现。[lever_c_demoted from significant: ic=1 ai=0.1]
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product, other
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1 days old
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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Ruth Umoh ·

    耐克请回一位32年老将以拯救其600亿美元品牌。两年后,其扭转局面仍是‘漫长而艰苦的跋涉’

    CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.