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Take-Two CEO bets $1.5B on Grand Theft Auto VI launch despite not playing games

Strauss Zelnick, CEO of Take-Two Interactive Software, is overseeing the highly anticipated release of Grand Theft Auto VI, a game estimated to have cost between $1 billion and $1.5 billion to develop. Despite not playing video games himself, Zelnick has led the company to significant financial growth since 2011, with its stock price increasing over 1,600% and net revenue quintupling. The upcoming release faces a competitive market and economic uncertainty, but expectations are high given the success of its predecessor, Grand Theft Auto V, which achieved $1 billion in sales within three days of its 2013 launch. AI

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Take-Two CEO bets $1.5B on Grand Theft Auto VI launch despite not playing games

报道来源 [1]

  1. Fortune TIER_1 English(EN) · Marco Quiroz-Gutierrez ·

    The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade

    "I don't think being consumer-in-chief really helps a CEO be effective in this business," said Take-Two Interactive Software CEO Strauss Zelnick.