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Salesforce CEO Marc Benioff transforms earnings calls into vodcasts

Salesforce CEO Marc Benioff has transformed the company's quarterly earnings calls into a more engaging, influencer-style vodcast. This new format, featuring a broadcast-quality setup and guest interviews, aims to reach a wider audience beyond Wall Street. The company plans to continue using this approach for future financial updates, reflecting a broader trend of CEOs becoming more active on social media to control their narrative. AI

影响 Suggests a shift in corporate communication strategies, potentially influenced by the need to engage audiences in an AI-driven media landscape.

排序理由 Article discusses a trend in corporate communications and CEO social media presence, using Salesforce as an example, rather than a direct product or model release.

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Salesforce CEO Marc Benioff transforms earnings calls into vodcasts

报道来源 [1]

  1. Fortune TIER_1 English(EN) · Rachel Ventresca ·

    Salesforce CEO Marc Benioff turned his earnings call into a vodcast. Why other Fortune 500 CEOs might follow

    The stodgy earnings call is morphing into a new kind of corporate performance, designed to be watched, clipped, and shared.