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English(EN) ‘They ain’t got no soul’: How Ben & Jerry’s co-founder became his own company’s biggest critic

Ben & Jerry's 联合创始人批评新主人,称其损害品牌“灵魂”

Ben & Jerry's 联合创始人 Ben Cohen 公开批评该品牌目前的拥有者 Magnum Ice Cream Company。Magnum Ice Cream Company 是在 2025 年从联合利华分拆出来的。Cohen 声称,Magnum 通过解散其独立董事会并削减其慈善分支 Ben & Jerry's Foundation 的资金,损害了公司的社会使命。他发起了一项名为“解放 Ben & Jerry’s”的活动,该活动已获得超过 20 万个签名,敦促 Magnum 将该品牌出售给与其原有价值观一致的投资者。 AI

排序理由 文章聚焦于联合创始人对公司发展方向的意见和公开批评,而非新产品发布、研究发现或监管行动。

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Ben & Jerry's 联合创始人批评新主人,称其损害品牌“灵魂”

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文章聚焦于联合创始人对公司发展方向的意见和公开批评,而非新产品发布、研究发现或监管行动。
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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Sam Birchall ·

    “他们没有灵魂”:Ben & Jerry’s联合创始人如何成为自己公司的最大批评者

    Ben Cohen is waging a public campaign against the ice cream company that bears his name, accusing its owners of gutting the social mission he built it on.