一项最新调查显示，绝大多数营销人员（具体为58.6%）在人工智能难以衡量的营销渠道上投资不足。AppsFlyer发现的这种投资不足源于衡量差距，导致支出分配错误，尤其是在社交媒体和联网电视（CTV）领域。研究结果表明，随着人工智能的优化能力日益自动化，营销人员正在忽视那些需要人类洞察力或替代衡量方法的领域。 AI
影响 随着AI的普及，这凸显了营销人员可能存在的盲点，并表明需要制定策略来衡量和投资于AI能力范围之外的渠道。
排序理由 关于营销投资策略与AI衡量能力相关的调查结果。
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FYI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-un…
ICYMI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-…
58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-und eri…