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English(EN) Fierce competition and shifting tastes squeeze China’s yoga apparel market

竞争加剧和品味变化导致中国瑜伽服市场放缓

中国瑜伽服市场因激烈竞争和消费者偏好变化而面临放缓,消费者越来越多地探索其他品牌和活动。加拿大知名品牌 Lululemon Athletica 在该地区面临销售压力,其同店销售额同比下降。分析师指出,产品差异化正在减弱,户外活动和网球等新兴运动正吸引消费者兴趣。 AI

排序理由 文章讨论了瑜伽服行业的市场趋势和竞争,引用了分析师的评论。

在 SCMP — Tech 阅读 →

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竞争加剧和品味变化导致中国瑜伽服市场放缓

报道来源 [1]

  1. SCMP — Tech TIER_1 English(EN) · Zhu Wenqian ·

    Fierce competition and shifting tastes squeeze China’s yoga apparel market

    China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts. Lululemon, the Canadian athletic apparel brand popular among China’s middle class, c…