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English(EN) ‘What a wonderful group of people’: Sam Adams beer founder said the Scots were consuming one every 12 seconds at their World Cup peak

世界杯期间啤酒销量激增,全球销量下滑,凸显社交消费

由于健康意识和经济担忧,全球啤酒销量多年来一直在下滑,消费者越来越多地选择无酒精饮料。然而,最近的世界杯为美国主办城市和全国的啤酒消费带来了显著但暂时的提振。销量激增,尤其是在 Sam Adams 波士顿啤酒屋,据报道苏格兰球迷每 12 秒就喝掉一瓶啤酒,这凸显了啤酒饮用的社交方面,一些观察者注意到球迷们比看手机更关注彼此。 AI

排序理由 文章讨论了与啤酒销售相关的行业趋势和消费者行为,以世界杯为例,而不是宣布新产品或重大事件。

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世界杯期间啤酒销量激增,全球销量下滑,凸显社交消费

报道来源 [1]

  1. Fortune TIER_1 English(EN) · Dee-Ann Durbin, The Associated Press ·

    ‘What a wonderful group of people’: Sam Adams beer founder said the Scots were consuming one every 12 seconds at their World Cup peak

    Scotland's fans drained Boston's taps dry during the World Cup, and Jim Koch says it's proof beer still beats Netflix at bringing people together.