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English(EN) Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business

沃尔玛以14亿美元收购Vibe.co,挑战亚马逊广告业务

沃尔玛以14亿美元收购法国广告科技公司Vibe.co,大幅扩展其广告业务。Vibe.co专注于联网电视和触达小型广告商。此举继此前收购Vizio之后,旨在加强Walmart Connect,并直接挑战亚马逊在利润丰厚的广告市场中的主导地位。首席执行官John Furner正优先发展这些以技术为重点、高利润的业务,以实现收入来源多元化,摆脱对传统零售的依赖。 AI

影响 加速了零售商利用客户数据进行广告宣传的趋势,加剧了与现有广告平台的竞争。

排序理由 大型零售商进行重大收购,以拓展进入一个高利润的新业务领域,直接挑战主要竞争对手。[lever_c_demoted from significant: ic=1 ai=0.4]

在 Fortune 阅读 →

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沃尔玛以14亿美元收购Vibe.co,挑战亚马逊广告业务

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大型零售商进行重大收购,以拓展进入一个高利润的新业务领域,直接挑战主要竞争对手。[lever_c_demoted from significant: ic=1 ai=0.4]
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Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, funding
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Standard
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104 days old
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报道来源 [1]

  1. Fortune TIER_1 English(EN) · Phil Wahba ·

    沃尔玛斥资14亿美元收购Vibe.co,直接瞄准亚马逊蓬勃发展的广告业务

    With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.