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English(EN) The EU doesn't really know what a deepfake is, and that's becoming a problem for retail

欧盟人工智能法案对“深度伪造”的定义引发零售商对营销豁免的担忧

包括Amazon和IKEA在内的主要零售商担心,欧盟人工智能法案对“深度伪造”的定义正在阻碍现代营销实践。这些公司认为,用于广告的人工智能生成图像,例如沙发客厅场景,不应被归类为“深度伪造”,因此应豁免某些透明度规则。Zalando报告称,其营销内容中有很大一部分已由人工智能生成,这凸显了该行业对这些工具的依赖性。 AI

影响 欧盟人工智能法案对“深度伪造”的定义可能会影响人工智能生成营销内容的监管方式,可能使人工智能生成的图像豁免某些透明度规则。

排序理由 关于欧盟人工智能法案中“深度伪造”定义及其对人工智能生成营销内容影响的政策辩论。[lever_c_demoted from significant: ic=2 ai=0.4]

在 The Decoder 阅读 →

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欧盟人工智能法案对“深度伪造”的定义引发零售商对营销豁免的担忧

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关于欧盟人工智能法案中“深度伪造”定义及其对人工智能生成营销内容影响的政策辩论。[lever_c_demoted from significant: ic=2 ai=0.4]
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报道来源 [1]

  1. The Decoder TIER_1 English(EN) · Matthias Bastian ·

    欧盟并不真正了解什么是深度伪造,这对零售业来说正成为一个问题

    <p><img alt="" class="attachment-full size-full wp-post-image" height="608" src="https://the-decoder.com/wp-content/uploads/2026/06/eu_ai_flag-1.png" style="height: auto; margin-bottom: 10px;" width="1088" /></p> <p> Eurocommerce, the trade association behind Amazon, H&#038;M, an…