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English(EN) Lululemon apologises for China event with actor beating Japanese drum on Great Wall

Lululemon 就长城活动中的文化失误致歉

运动服装品牌 Lululemon 因在中国长城举办的一场活动引发争议后,已发布道歉声明并删除了相关营销视频。该活动旨在庆祝中国文化,并邀请了一位中国演员和鼓乐团参与。然而,专家指出活动中使用的主要鼓具为日本太鼓,而非中国传统乐器。这一区别,尤其是在长城这样的历史遗迹,因其与日本战时在中国行为的关联而引起了冒犯。 AI

排序理由 该文章报道的是一个消费品牌的营销失误,而非核心AI发展或行业转变。

在 SCMP — Tech 阅读 →

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Lululemon 就长城活动中的文化失误致歉

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该文章报道的是一个消费品牌的营销失误,而非核心AI发展或行业转变。
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报道来源 [1]

  1. SCMP — Tech TIER_1 English(EN) · Alice Yan ·

    Lululemon就演员在中国长城敲打日本鼓的活动致歉

    The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall. The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in…