AppsFlyer
PulseAugur coverage of AppsFlyer — every cluster mentioning AppsFlyer across labs, papers, and developer communities, ranked by signal.
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Marketers Underinvest in AI-Unmeasurable Channels, AppsFlyer Survey Finds
A recent survey indicates that a significant majority of marketers, specifically 58.6%, are not adequately investing in marketing channels that artificial intelligence cannot easily measure. This underinvestment, identi…
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Google, Meta, Moloco, Unity invest $2.7B in AppsFlyer for neutral measurement
A consortium of major tech companies, including Google, Meta, Moloco, and Unity, has invested in AppsFlyer. This strategic investment aims to maintain neutrality in mobile measurement and attribution, particularly as AI…
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AppsFlyer raises over $1B from Google and Meta
AppsFlyer, an Israeli adtech analytics firm, has successfully raised over $1 billion in new funding. The company received backing from major tech players Google and Meta. This significant investment highlights the conti…
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ClaudeAI users explore integrating marketing data for faster analysis
A user on the ClaudeAI subreddit is inquiring about integrating AppsFlyer marketing data with Anthropic's Claude model via MCP. The goal is to enable product managers and growth teams to perform faster marketing analysi…