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Marketers Underinvest in AI-Unmeasurable Channels, AppsFlyer Survey Finds

By PulseAugur Editorial · [3 sources] ·

A recent survey indicates that a significant majority of marketers, specifically 58.6%, are not adequately investing in marketing channels that artificial intelligence cannot easily measure. This underinvestment, identified by AppsFlyer, stems from measurement gaps that lead to misallocated spending, particularly in social media and connected TV (CTV). The findings suggest that as AI increasingly automates optimization, marketers are overlooking areas where human insight or alternative measurement methods are crucial. AI

IMPACT Highlights a potential blind spot for marketers as AI adoption grows, suggesting a need for strategies to measure and invest in channels beyond AI's current capabilities.

RANK_REASON Survey findings on marketing investment strategies related to AI measurement capabilities.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

Marketers Underinvest in AI-Unmeasurable Channels, AppsFlyer Survey Finds

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Survey findings on marketing investment strategies related to AI measurement capabilities.
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3 independent sources
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opinion, product
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79 days old
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COVERAGE [3]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    FYI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocat

    FYI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-un…

    LINKS ppc.land/58-6-of-marketers-underinvest-in…
  2. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ICYMI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misalloc

    ICYMI: 58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-…

    LINKS ppc.land/58-6-of-marketers-underinvest-in…
  3. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated sp

    58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds: Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots. https:// ppc.land/58-6-of-marketers-und eri…

    LINKS ppc.land/58-6-of-marketers-underinvest-in…

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