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Gartner: 98% of CMOs Use or Pilot AI, Allocating 15% of Budgets

By PulseAugur Editorial · [1 sources] ·

Gartner reports that 98% of Chief Marketing Officers (CMOs) are currently using or piloting artificial intelligence tools. These initiatives are consuming an average of 15% of marketing budgets, indicating a significant integration of AI into marketing strategies. AI

IMPACT AI adoption is becoming standard practice for marketing leaders, with significant budget allocation indicating a shift towards AI-driven strategies.

RANK_REASON This item reports on survey data and analysis from Gartner regarding AI adoption among CMOs, which falls under industry commentary rather than a direct product release or research finding.

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COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiativ

    Gartner to CMOs: # AI Adoption Is No Longer the Hard Part Gartner said 98% of CMOs are using or piloting AI, with 15% of marketing budgets going to AI initiatives. https://www. cmswire.com/digital-marketing/ gartner-warns-marketing-leaders-competence-is-the-ai-trap/ # DigitalMark…

    LINKS cmswire.com/…/gartner-warns-marketing-lea… cmswire.com/digital-marketing

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