Media spending on customer acquisition has increased by 10% since 2024, according to Gartner. This surge is driven by companies prioritizing conversion and awareness campaigns. The trend indicates a heightened focus on attracting and retaining customers in the current market landscape. AI
IMPACT Companies are increasing marketing spend to acquire customers, likely to promote AI-related products and services.
RANK_REASON This is a report from an industry analyst firm about market trends, not a direct product release or core AI research.
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