Samsung has partnered with 20th Century Studios to promote its Galaxy S26 Ultra by integrating its AI features into the marketing for "The Devil Wears Prada 2." The campaign highlights the "Circle to Search with Google" feature as a tool for quickly identifying fashion items, showcasing AI's practical application in creative industries. Additionally, Samsung utilized its flagship phones for a "Runway Cam #withGalaxy" event at the film's premiere to demonstrate camera capabilities in challenging lighting conditions. AI
IMPACT Demonstrates AI features like Circle to Search in creative industry marketing, potentially influencing how AI is perceived and adopted.
RANK_REASON Product marketing campaign integrating AI features into a film promotion.
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- 20th Century Studios
- Anne Hathaway
- Circle to Search with Google
- Emily Blunt
- Galaxy S26 Ultra
- Meryl Streep
- Miranda Priestly
- Samsung
- Stanley Tucci
- The Devil Wears Prada 2
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