New forecasts predict that US AI advertising spending will reach $68.25 billion by 2030. However, a significant portion of this spending, over 80%, is expected to be placed alongside AI-generated content rather than directly within chatbots like ChatGPT. EMARKETER estimates ChatGPT's ceiling for US chatbot advertising revenue to be around $5 billion by the same year, indicating a smaller role for the popular chatbot in the broader AI ad market than initially anticipated. AI
IMPACT AI ad spend is projected to grow significantly, but chatbots like ChatGPT may capture a smaller share than anticipated, shifting focus to ads placed alongside AI content.
RANK_REASON The cluster consists of multiple reports citing a forecast from EMARKETER regarding AI ad spend, with a focus on ChatGPT's projected share.
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