EMARKETER
PulseAugur coverage of EMARKETER — every cluster mentioning EMARKETER across labs, papers, and developer communities, ranked by signal.
2 day(s) with sentiment data
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Amazon moves Prime Day to early June, reshaping retail calendar
Amazon has shifted its annual Prime Day sale to an earlier summer date, running from June 23-26, a move designed to capture consumer spending before summer travel and major events like the FIFA World Cup. This four-day …
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Butter Yellow Trend Reflects Consumer Anxiety and Nostalgia
A particular shade of yellow, dubbed "butter yellow," is emerging as a dominant consumer trend for the summer of 2026, reflecting a broader societal mood of anxiety and nostalgia. This color, associated with warmth and …
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US AI ad spend to hit $68B by 2030, ChatGPT to capture small fraction
New forecasts predict that US AI advertising spending will reach $68.25 billion by 2030. However, a significant portion of this spending, over 80%, is expected to be placed alongside AI-generated content rather than dir…
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Meta to surpass Google in ad revenue by 2026 on AI growth
Emarketer forecasts that Meta will surpass Google in global digital ad revenue by 2026, reaching an estimated $243.5 billion. This projected shift is attributed to Meta's advancements in AI-powered ad automation. Additi…
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LLMs reshape digital marketing, pushing brands toward apps and first-party data
The rise of large language models is fundamentally altering digital marketing, with AI-driven summaries and zero-click experiences disrupting traditional search-based discovery. Brands heavily reliant on search intent f…
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Threads daily users drop 61% post-peak, Meta disputes data
New data from Apptopia suggests that Threads, Meta's Twitter competitor, has seen a significant decline in daily active users since its peak in October 2024, dropping by 61 percent. While Threads briefly surpassed X in …