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Optable, Goodway, Magnite, Disney, and MiQ partner on AI agents for advertising

By PulseAugur Editorial · [3 sources] ·

Optable and Goodway Group are integrating agentic AI into their connected commerce platforms, aiming to improve agency operations. Separately, Magnite is enhancing its buyer agent and SpringServe AI mediation tools, incorporating partnerships with Disney and MiQ. AI

IMPACT These integrations suggest a trend towards AI agents enhancing specific functions within the advertising technology ecosystem.

RANK_REASON This cluster describes the integration of AI agent technology into existing advertising and commerce platforms, which falls under the 'tool' category.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

Optable, Goodway, Magnite, Disney, and MiQ partner on AI agents for advertising

COVERAGE [3]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    Optable and Goodway Group bet on AI agents to fix broken agency: Optable and Goodway Group today announced a partnership embedding agentic AI into connected com

    Optable and Goodway Group bet on AI agents to fix broken agency: Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform. https:// ppc.land/optable-and-goodway-g roup-bet-on-ai…

  2. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disn

    Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https:// ppc.land/magnite-expands-ai-bu ye…

  3. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ICYMI: Optable and Goodway Group bet on AI agents to fix broken agency: Optable and Goodway Group today announced a partnership embedding agentic AI into connec

    ICYMI: Optable and Goodway Group bet on AI agents to fix broken agency: Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform. https:// ppc.land/optable-and-goodway-g roup-be…

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