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中文(ZH) 卢伟冰:小米不会为了涨价而涨价,会对产品做重新定位和升级

Xiaomi to upgrade products, not just raise prices amid cost increases

Xiaomi's President, Lu Weibing, stated the company will not simply pass on increased memory costs to consumers. Instead, Xiaomi plans to re-evaluate and upgrade its product offerings, balancing scale and profit through product matrix enhancements and software optimizations. The company also aims to provide a distinct user experience with a new OS set to launch in July or August. AI

IMPACT Xiaomi's strategic product adjustments may influence consumer electronics market dynamics and software optimization trends.

RANK_REASON This is a statement from a company executive about product strategy in response to market conditions, not a new product release or a significant industry event.

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Lu Weibing: Xiaomi will not raise prices for the sake of raising prices, but will reposition and upgrade products

    36氪获悉,5月26日,小米集团总裁、集团合伙人卢伟冰在小米财报电话会上表示,尽管这个季度全行业承压,小米手机在关键指标上展现出了强韧性:全球市场份额连续23个季度稳居前三,手机均价及海外均价均创历史新高,手机毛利率超出市场预期。面对存储涨价周期,卢伟冰表示:“不能简单地把内存成本的上涨转移给消费者,要去对我们的产品做重新定位”,将通过产品矩阵的升级和软件的优化在规模和利润中取得平衡。。他透露,今年七八月将发布新一代OS,带来不一样的交互体验。