Researchers have developed a new retrieval framework called GrowthGR to address the "Matthew effect" in e-commerce search, where popular items are over-represented. This framework aims to balance immediate sales with the long-term growth potential of new items. GrowthGR was successfully deployed on Taobao, resulting in a 5.3% increase in new item Gross Merchandise Volume (GMV) and a 0.3% gain in overall search GMV. AI
IMPACT Improves e-commerce search by promoting new items and increasing overall sales.
RANK_REASON The cluster describes a research paper proposing and evaluating a new framework for e-commerce search. [lever_c_demoted from research: ic=1 ai=0.7]
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