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EU sustainability rules threaten Vietnam's cheap coffee exports

By PulseAugur Editorial · [1 sources] ·

Vietnam's coffee exports to the European Union face challenges as the EU implements stricter sustainability regulations, according to Nestlé Vietnam's chairman, Binu Jacob. These new rules, particularly the EU Deforestation Regulation, will make traditionally cheap coffee less attractive for export unless Vietnam enhances its sustainability practices and moves up the value chain. Nestlé Vietnam is collaborating with local institutions and farmers to develop disease-resistant coffee plantlets and promote regenerative farming, aiming to improve yield and ensure compliance with international environmental, social, and governance standards. AI

RANK_REASON News commentary on the impact of EU regulations on Vietnam's coffee exports, featuring an executive's warning.

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EU sustainability rules threaten Vietnam's cheap coffee exports

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News commentary on the impact of EU regulations on Vietnam's coffee exports, featuring an executive's warning.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Jay Ganglani ·

    Vietnam’s cheap coffee may lose its edge as the EU tightens sustainability rules, Nestlé Vietnam’s chair warns

    "Vietnam was always known to produce cheap coffee, but cheap coffee is no longer going to be attractive to export," Nestlé's Binu Jacob said.

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