Marie Haynes advised SEO professionals to focus on developing Google Search apps rather than pursuing "chasing GEO." Businesses that create these apps can access Google Search through the US English AI Mode. While this development is seen as exciting, Google has not yet clarified its selection process for these apps. AI
IMPACT Suggests a strategic shift for businesses in how they engage with AI-powered search results.
RANK_REASON The item contains advice from an industry expert on how businesses should approach Google Search app development.
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