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ChatGPT ads underperform Google Search ads in early revenue tests

By PulseAugur Editorial · [1 sources] ·

A working paper analyzing 102 advertiser sites found that ads on ChatGPT are currently underperforming compared to Google Search ads. The paper indicates that ChatGPT ads generated $0.89 per visit, significantly less than the $2.45 generated by Google Search ads. Furthermore, conversion rates for ChatGPT ads were 0.37%, compared to 1.17% for Google Search ads, with a majority of advertisers seeing no sales attributed to ChatGPT. AI

IMPACT Early data suggests ChatGPT's advertising platform may not yet be a viable revenue stream for advertisers.

RANK_REASON Analysis of early performance data for ChatGPT ads, not a direct release from a frontier lab.

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

ChatGPT ads underperform Google Search ads in early revenue tests

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0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
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Commentary
Analysis of early performance data for ChatGPT ads, not a direct release from a frontier lab.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product, opinion
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Standard
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Full methodology in our editorial standards.

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad

    ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad visit at 0.89 USD, against 2.45 USD for a paid Google search ad. Conversion ran at 0.37% versus 1.17%, and of 87 advert…

    LINKS searchenginejournal.com/…/595596 searchenginejournal.com/…/google

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