Douyin's interest-based e-commerce platform has released the "2026 Chuan Chengfang Investment Guide" to help merchants optimize their advertising strategies. The guide introduces the Chengfang system, which integrates various marketing costs like influencer commissions and content creation into ROI calculations for a more accurate assessment of business performance. It also offers tools for optimizing ad creatives, sourcing high-quality influencer content, and automating influencer collaborations to boost sales and efficiency. AI
IMPACT Provides merchants with tools to optimize ad spend and improve ROI in e-commerce.
RANK_REASON Product launch for an e-commerce advertising platform.
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